I've done a little comparison shopping for everyone. I decided a month ago that it was time to ditch the 2-ply, super soft, rolls-so-thick-they barely-fit-in-my-toilet-paper-dispenser toilet paper. I've been using 100% recycled paper products elsewhere in my house for years. I don't go through much since I use dishcloths more than paper towels, but I've never made the leap to toilet paper.
According to the Seventh Generation toilet paper label I read in the store:
"If every household in the U.S. replaced just one roll of 500 sheet virgin fiber bathroom tissue with 100% recycled ones, we could save 448,000 trees, 1.1 million cubic feet of landfill space (equal to 1,700 full garbage trucks), and 161 million gallons of water, which is a year's supply for 1,270 families of four!"
I bought a roll of 1-ply, it was a bit scratchy I admit. So I bought two other products available in my local store: 100% recycled "Small Steps" by Marcal and 40% recycled "Naturals" by Scott.
Here's my results:
Seventh Generation: Their 2-ply is a bit softer than the 1-ply. I like that you can buy it in individual paper-packaged 1000 sheet rolls to avoid plastic, although the 2-ply is only available 500 sheet rolls.
Marcal's Small Steps: Only found it in 1-ply which is about the same quality as Seventh Generation's 1-ply. Also available in individual paper-packaged 1000 sheet rolls.
Scott's "Naturals": Available in 2-ply 440 sheet rolls and was by far the softest, but that's the benefit to being more virgin paper and less recycled paper. They call it a "sensible blend of 40% recycled fiber". It only lasted half as long as the 1000 sheet rolls of the other brands. From what I can tell it's only available in plastic-wrapped packages.
In conclusion I've decided to stick with the Seventh Generation since they were a pioneer in the recycled and earth friendly paper product business. I like their sense of community and their idea of corporate consciousness.
The best part about this experiment is I don't even think my husband noticed I took away the soft and squishy old stuff! I call that a success! So go save some trees, some petroleum AND some water at the same time!
Lake Padden, a month later
2 hours ago